The Bocox™ procedure works by relaxing the smooth muscles and blood vessels in the penis, allowing more blood flow and leading to a better erection.
The procedure involves an injection straight into the penis. This is thought to improve erections by relaxing muscles and blood vessels in the penis, allowing blood to flow through it.
It was devised by cosmetic dermatologist Dr Charles Runels, inventor of the ‘P shot‘, which sees patients own blood spun and injected back into their member to improve their erections.
The self-styled ‘orgasm doctor’ also invented the vampire facial, which uses the same technology but in the face and was made famous by Kim Kardashian.
And he popularised the O shot — a treatment that is claimed to rejuvenate the G-Spot, clitoris and labia.
Experts told MailOnline using Botox has the ‘potential to improve the treatment of erectile dysfunction’ but its safety for use in this way still needs to be proven.
It comes after Belgian urologists said Botox for erectile dysfunction showed ‘clear benefit’, although further studies are needed.
Alabama-based Dr Runels said: ‘Botox enjoys a twenty-year history of safety. The [injected IV] for Botox is what is used in to treat [erectile dysfunction].
‘But, even though our procedure is only an injection — not surgery — for maximum effectiveness and comfort, it makes a huge difference in results in both how the Botox is mixed and how it is injected.
‘So, the Bocox procedure combines and standardizes best methods described by the research so that patients who receive the Bocox procedure enjoy the greatest chance of enjoying better sex and stronger relationships.’
Bocox will undergo more testing by his Cellular Medicine Association company before it will allow providers to use the name in advertising.
It uses similar amounts of Botox to what is usually used for off-label treatment of wrinkles in the face, the CMA said.
Botox is thought to improve erections by temporarily relaxing the smooth muscle in the walls of blood vessels in the penis.
It blocks nerve signals that usually constrict these muscles, meaning more blood is able to enter the organ.
Dr Channa Jayasena, an andrologist at Imperial College London, told MailOnline: ‘Botox may have potential to improve the treatment of erectile dysfunction when standard drugs — like Viagra — have not worked.
‘There is no evidence suggesting that Botox would affect your sperm, but this and other safety aspects would need exploration before recommending its routine use.’
Around half of all men suffer with some form of erectile dysfunction at some point in their lifetime.
NHS doctors aren’t currently allowed to give impotent men Botox, despite studies suggesting it helps.
Instead, they are usually given drugs to lower blood pressure or statins because difficulties tend to be brought on by circulatory problems.
Viagra can be bought from pharmacies without a prescription, while Cialis, Levitra and Spedra require a doctor’s approval.
Botox for impotence is also not approved in the US, although it is offered at some private clinics off label.